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Relativity Blog

RELATIVITYRelativity Blog

Celebrating small business week

The U.S. Small Business Administration (SBA) has designated the first week of May as Small Business Week. Every year since 1963 SBA takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week. Baker Creative has operated as a small woman-owned business […]

“Be Prepared” is not just for Scouts

As a marketing executive, I have conducted interviews and been interviewed on many occasions. For those individuals I have interviewed over the years, I am often taken aback by their lack of knowledge and preparation in advance of our meeting. Job candidates frequently have not taken the time to review our website, let alone conducted […]

Five ways to come up big ideas for the media

Whether you have worked in a public relations agency or in a corporate setting, it never ceased to amaze that one of the main metrics is to achieve media impressions.  For those media warriors who are on the phone with reporters pitching, praying, and persuading reporters to cover stories that might not be the best […]

December 20 , 2016 / Posted by Baker Creative / Advice / No Comments

How much effort are you putting into your work?

It has been said that minimal effort gives you minimal results. It’s no secret that many professionals at some point in their careers will scramble to reach a deadline, leaving them questioning if they have put their best foot forward or not. Or, half-heartedly finishing a task they were not thrilled about just so they […]

December 5 , 2016 / Posted by Baker Creative / Advice / No Comments

Four red flags that it’s time to dismiss a client

More often than not, working with a client is a wonderful and exciting experience. Unfortunately, though, throughout everyone’s career, there is going to be a client relationship that ends up being less than pleasant. Obviously, client relationships are tricky, and dealing with a toxic client relationship can make it even more complicated. Since each client […]

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